Create Magic Inc. was founded in 1991 as a manufacturer of salon equipments and hair care products. It is now one of the largest and fastest growing manufacturers of ceramic irons, hair care systems and salon equipments in the industry. The company prides itself in manufacturing quality products and developing innovative solutions to beauty industry.

Driven by CEO Seungsoo Lee, a master engineer of salon equipment, Create carved a strong hold in the beauty world by creating products that answered the exact needs of hair professionals. 

An overwhelming majority of hair professionals worldwide agree that Create is the international leader in flat irons and permanent waving machines.

Headquartered in Seoul, South Korea, Create has an enormous manufacturing facility in nearby area plus hundreds of domestic branches and independent distributors that represent the company throughout 38 different nations.

Create’s product line is filled with the widest array of product, from sophisticated contemporary designs to functional efficiency. Our products are characterized by the sophisticated craftsmanship quality and state-of-the-art designs to best fit the mechanism of the human body. Pursuing perfection, our full line includes ceramic flat irons, digital permanent waving machines, multifunctional color processor, hair colors, hair straightening solutions and hair care products.